RAJO + PARISIAN

It's not new how brilliant RAJO LAUREL is. For me, I can call him the modern MIDAS for everything he holds turns precious and worthy! This year, Rajo decided to collaborate with one of the business giants, SM to come up with something unique for their label PARISIAN.

BY INVITATION Only! :)

For avid shoe followers, it is no secret that SM’s iconic shoe brand, Parisian Shoes, has experienced a rebirth for the past few years.  From being just one of SM’s many shoe labels, it is now a leading authority in offering the latest shoe designs but yet staying true its value proposition – that is, offering value for money. As it continues to evolve as a fashion brand, Parisian partners with one of the country’s renowned fashion designer – Mr. Rajo Laurel.  A first in Philippine footwear industry, the collaboration will feature a special designer collection named “Rajo for Parisian”. With a limited 6,000 pairs of shoes, Rajo for Parisian boasts of 14 highly covetable styles. The limited collection will be available in only 7 SM Department Store premier branches- SM Megamall, SM Mall of Asia, SM Makati, SM North Edsa, SM Cubao, SM Southmall and SM Cebu).  Price  range of only  P 999.75 to P 2,199.75, price points remain true to what Parisian stands for- high fashion made affordable. The RAJO for PARISIAN is truly a magnificent showing of artistry and practicality that will surely entice women with exceptional finds and key pieces to add to their growing collection of Parisian shoes.

Rajo has always been inspired with architecture (as seen on his blog with photos of his travels abroad) and color. I'm so sure all shoe-addict will rave over this line and be gone in a snap. Congratulations to Rajo for making another milestone in his career! :)

I love shoes! Shoes are the cornerstone of fashion. They ground the outfit; you can say they start the whole look. Shoes have a special place in my heart. Working with women all the time, there is always the impulse to create something desirable. This is always entrenched in my frame of mind.I create out of inspiration. I create out of love for fashion.

Creating this collection was like giving birth to a new child.

It was a philosophical process imbued with thought and a lot of research. And it gave me real respect for cobblers! Making shoes is an entirely different approach from making clothes. Everything is different: from the way they should look, the way they should feel—the curves, the stitches, the details. There is science in creating a shoe.

Rajo! for Parisian is a new collection of shoes from the iconic SM brand Parisian, inspired by my love for architecture, sculpture, and pop culture.

I wanted to create a polarized collection—the paradox of juxtaposing pop culture and art. I love architecture and sculpture, and yet I cannot deny how pop culture influences me. Curiosity is always there. That’s how I keep inspiration alive. This is my homage to SM, which started over 50 years ago as a shoe store—I wanted to respect that tradition and honour it. With this first collaboration with SM, I was very excited. Imagination, research, and collaboration: it came together in this special limited edition collection. With 14 new designs (and only 600 pairs per design), it’s all about getting haute couture shoes at great prices.  I believe that every woman deserves the perfect shoe.

I invite all women out there to come and feel the excitement and the pleasure of what I have created for all those who love shoes—as much as I do.    - Rajo Laurel

THE COLORIST

Images from his moodboard can make you really excited! :)

THE ARCHITECT. Sleek and edgy with the thought of a strong sexy girl as peg. I am eyeing on one of this! Hahah Size 11 please! LOL

 Come and experience a whole new meaning of comfort and style!